Funnel Docs
The tools disagree
Analytics says one number, the ad platform claims another, your shopping cart says something else. Each one counts a sale its own way, so you end up trusting whichever is cheeriest.
Reporting for online retailers
You have five analytics logins and still can’t say which channel made the money.
One dashboard. Every channel side by side, month over month and year over year, with someone who reads it for you.
$200/month to start. One month, flat fee, cancel after it if you want.
Why this exists
Nobody is short on data. Everybody is short on an answer.
If you sell online, the numbers you need are already being collected. They're just scattered across tools that don’t talk to each other and don’t agree with each other.
Nobody has time to look
Pulling four reports and lining them up is an afternoon. It’s the first thing dropped in a busy month, so the check-in that would have caught a problem never happens.
A chart is not a decision
Even with a dashboard, “traffic is down 8%” isn’t an instruction. You need to know whether that matters, why it happened, and what to do about it this month.
The one-month pilot
A month is enough to see whether this is worth keeping.
No annual contract and no onboarding project. You get a working dashboard and a real conversation about what it says, then decide.
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Day 1
You grant read-only access
Analytics and Search Console, plus whatever channels you want covered. Read-only — nothing can be changed on your side.
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Days 2–4
I build your dashboard
Your channels, your labels, and up to two years of history pulled in so the year-over-year comparisons work from day one.
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Week 2
SEO audit lands
A crawl of the storefront: what’s blocking pages from ranking, which product and category pages are leaking traffic, and the short list actually worth fixing.
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Month end
We get on the phone
I walk you through what the month actually said, in plain language, and what I’d do about it next month.
Pricing
Priced so the decision is easy.
Flat monthly fee, add channels only if you want them, pay for explanation time only when you use it.
Start here
$200/ month
Traffic and search reporting, everything below included.
- Google Analytics — sessions, users, conversions and revenue, month over month and year over year
- Search Console — clicks, impressions, and the queries you’re actually winning
- SEO audit — a full crawl and keyword position check on your storefront
- Your own dashboard plus a PDF and spreadsheet you can forward to anyone
First call is free. Nothing to pay until you have seen your own numbers.
+$50 per extra channel / month
Add only what you actually run. Each one shows up in the same dashboard next to the rest.
Mailchimp
Constant Contact
Microsoft Clarity
Google Ads
Bluesky
Reddit
$50 per hour — walkthroughs
Time on the phone going through the reporting, only when you want it. The first call is free, so you’re never paying to find out whether this is useful.
Book the call
Thirty minutes, no charge, no deck.
Times come straight off my calendar, so anything you can see is genuinely open. Bring your questions, not a brief.
What happens on it
- You tell me what you sell and what you can’t currently see.
- I show you what your dashboard would look like.
- We agree which channels are worth including, or we don’t.
- You leave knowing exactly what you would get for $200.
I take on one or two new pilots at a time, so the calendar is deliberately thin.
Would rather write first? jchrisrosson@funneldocs.com
30 minutes · no charge
Pick a time that suits you.
The calendar opens in a window on this page. Choose a slot, leave your name and your store’s address, and the invite plus a Google Meet link arrive straight away.
Nothing to pay, and nothing to prepare. Booking runs on Google Calendar.
Questions
The things people ask before booking.
Do you need admin access to my store?
No. Read-only viewer access to your analytics and Search Console is enough, and the SEO audit works off your public storefront. I can’t change anything on your site, and nothing I set up can place orders, edit products, or touch customer data.
Is this SEO work or reporting?
The pilot is reporting plus an audit that tells you what’s wrong. It’s deliberately not a promise to fix your rankings in thirty days — anyone promising that is guessing. Once we can both see what the numbers do, the fixes are a separate conversation.
What happens after the first month?
It continues month to month at the same rate, or it stops. No notice period, and no cancellation call. If you stop, you keep the last reports you were sent.
Why is it only $200?
Because the dashboard is already built. You’re not paying to develop software, you’re paying for your accounts to be wired into it and for someone to read the output each month. Agencies charge multiples of this and bundle it into a retainer you can’t opt out of.
I already have a dashboard in Looker Studio.
Then you’re further along than most. Worth a call anyway: the usual gaps are year-over-year comparisons that break when the date ranges shift, email and social sitting outside the report entirely, and nobody scheduled to actually interpret it. If yours is fine, I'll say so.
Do I have to be on a call to get started?
It’s the fastest path, because half of what I need is decisions about which channels matter to you. The call is free and there's no obligation at the end of it.